Cape Town, 11th November 2011: After a year of adjudication of superior on-pack activity and with 25 finalists contending for top honours, Pyrotec announced the winners of its annual Pyro Inspiration Awards at the Mount Nelson Hotel on the 9th of November. Designed to shine the spotlight on superior on-pack activity and to establish on-pack as a standalone media category, the awards were engineered by Pyrotec PackMedia, which offers novel on-pack promotion and communication vehicles. This year’s awards showcased exciting new innovations in on-pack, and the finalists were judged on originality, impact and clever use of space.
Promotional Category: The Winner is…
Sibaya Fix-a-Form™ Leaflet Label was awarded first place for its functional and clever label, with Bonny Cruse of Ogilvy accepting the coveted Gold Pyro Inspiration award on behalf of the Sibaya Casino. Dylon Levi Dreyer from Ogilvy accepted first prize on behalf of the agency.
…And the runner up is
Scooping up second place was Assistant Brand Manager Willoe Coetzer from Pioneer Foods, for the Safari Dry Tree Fruit Fix-a-Form™ Leaflet Label.
The Winner: Informational Category
Pomegranate’s bold and eye-catching Fix-a-Form™ Leaflet Label was awarded the first and only prize in the Informational Category, with Yvette Konstadopoulos, Marketing Manager of In Our Green House, accepting the award.
Additional Winners …
Two of the event guests emerged as winners in a demonstration of the effectiveness of Pyrotec’s MobileInteractive solution, a campaign which seamlessly integrates new media marketing with on-pack. Guests were invited to sms their name to enter a lucky draw. After a light-hearted race by all present to text the answer, the winners were announced after the main course was served, with Nicoletta Mattioli from Parmalat taking home an iPod Nano and Ebith Jurgens from Distell walking away with inspirational guest speaker Sean Wisedale’s book about his expedition to climb Mount Everest.
The judges at the ceremony included media, marketing, branding and FMCG experts.
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