Pyro Inspirations Awards Winners Announced at The Mount Nelson
Cape Town, 4 November 2010: After a year of adjudication of superior on-pack activity and with 19 finalists contending for top honours, Pyrotec announced the winners of its annual Pyro Inspirations Awards at the Mount Nelson Hotel on the 4th of November. Designed to shine the spotlight on superior on-pack activity and to establish on-pack as a standalone media category, the awards were engineered by Pyrotec PackMedia, which offers novel on-pack promotion and communication vehicles. Guest speaker and media and marketing commentator, Chris Moerdyk hosted the proceedings and reiterated a trend in marketing that shows brand owners moving their marketing efforts away from mass media to where the consumer is exposed to the product–in store. “Marketers and brand owners, faced with high advertising rates and restricted media budgets, are moving towards practical cost effective solutions and in store and on pack communication are not only key solutions but also vital touch points for a brand,” he stressed.
Promotional Category: The Winner is…
TLC’s body wash, was awarded first prize for its functional and clever double-decker label. Adcock Ingram Healthcare (Pty) Ltd and their ad agency, Mortimer Harvey, received the coveted Gold Pyro Inspiration award as well as Apple Vouchers.
…And the runner up is
Scooping up second place, as well as a Silver Pyro Inspiration award and Apple vouchers are Vodacom, Apula Advertising and Design and Supreme Printers for the Vodacom Parlotones Fix-a-Form® leaflet label. Gary Meyer, senior designer and Creative Director for Apula Advertising and Design accepted the award.
The Winner: Informational Category
Sister Lilian Remedies ColicCare Fix-a-Form® leaflet label emerged as the winner in the Informational category. Ellen Casalena from Imagine Advertising and Shirley Mabiletja from Vital Health Foods accepted the prestigious Gold award and walked away with Apple vouchers.
Additional Winners …
Two of the event guests emerged as winners in a jovial demonstration of the effective, instant gratification power of on-pack promotion. Guests were invited to open the Fix-a-Form leaflet label affixed to their complimentary gift wine bottles and sms the answer to a question posed by Chris Moerdyk. After a light-hearted race by all present to text the answer, the winners were announced 2 minutes later as Justin Dennis from Colgate-Palmolive and Craig Rafferty from Whalley & Associates walked away with Apple vouchers to the value of R1000 each.
The judges at the ceremony included media, marketing, branding and FMCG experts.
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