Used skilfully, on pack promotions can yield phenomenal results for your brand. On-pack promotions do what most mediums of communication cannot – drive purchase in store.

A Benchmark commonly used to assess a piece of advertising is called the AIDA Principle:

ATTENTION | INTEREST | DESIRE | ACTION

Pyrotec PackMedia offers a complete concept-to-application service of cost-effective, practical and innovative packaging solutions which will enhance the visual appeal of goods in the retail environment.

Benefits:
Pyrotec PackMedia’s array of multi-dimensional label options provide many on-pack promotional solutions that include:

• Increased brand awareness through enhanced visual appeal of product
• Space to educate consumers on features and benefits of the product
• Unlimited space for text and more creative executions
• Cost-effective channel for competitions
• Opportunities for value-adds such as recipes, inserts, coupons and cross-promotions
• Flexibility – the labels can be used on any containers of all shapes, sizes and material including glass, plastic, card and foil

Added Services:

• A complete concept-to application service
• Advice on the best application methods
• Label application machinery that can be rented
• Customised competitions including SMS, database management and prize distribution

With the array of multi-dimensional label options available from Pyrotec PackMedia, marketers can multiply by several times the effectiveness of their on-pack communication.  The clever use of any of the formidable arsenal of on-pack solutions available will ensure your product stands out in the mind of your consumers; a sure way to increase sales.

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• Thinking outside the box, What’s hot and what’s not in packaging for 2013….by Rowan Beattie