Used skilfully, on pack promotions can yield phenomenal results for your brand. On-pack promotions do what most mediums of communication cannot – drive purchase in store.
A Benchmark commonly used to assess a piece of advertising is called the AIDA Principle:
ATTENTION | INTEREST | DESIRE | ACTION
Pyrotec PackMedia offers a complete concept-to-application service of cost-effective, practical and innovative packaging solutions which will enhance the visual appeal of goods in the retail environment.
Pyrotec PackMedia’s array of multi-dimensional label options provide many on-pack promotional solutions that include:
- Increased brand awareness through enhanced visual appeal of product
- Space to educate consumers on features and benefits of the product
- Unlimited space for text and more creative executions
- Cost-effective channel for competitions
- Opportunities for value-adds such as recipes, inserts, coupons and cross-promotions
- Flexibility – the labels can be used on any containers of all shapes, sizes and material including glass, plastic, card and foil
- A complete concept-to application service
- Advice on the best application methods
- Label application machinery that can be rented
- Customised competitions including SMS, database management and prize distribution
With the array of multi-dimensional label options available from Pyrotec PackMedia, marketers can multiply by several times the effectiveness of their on-pack communication. The clever use of any of the formidable arsenal of on-pack solutions available will ensure your product stands out in the mind of your consumers; a sure way to increase sales.