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Two birds, one stone

How do brand owners comply with the vast array of acts, regulations, guidelines and codes required on FMCG packaging and still achieve the shelf shout products need to stand out on cluttered retail shelves? The role of packaging and labelling for FMCG products is significant. Packaging needs to protect the product and labelling needs to […]

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Attract shoppers’ attention when and where it matters most

Why shoppers decide to buy a particular brand or product is a question every manufacturer, marketer and retailer would love answered, especially as we’re told shopping is not rational and most shoppers make instant decisions subconsciously. Although many consumers research brands online before heading to the store, latest statistics (OgilvyAction Study 2017) show that 70% […]

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What is a Peel and Read Label?

A peel and read label is a multi-page label that can sit in the place of your product label, yet provide a much more valuable purpose. Pyrotec PackMedia’s Peel and Read Labels can incorporate a varnish that allows customers to peel back one of the layers and reveal mandatory information – or elements that are […]

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The foundation for cosmetics confidence

Consumers not only hold brands accountable, they also expect brands to safeguard their supply chains and retail channels. Nothing knocks consumer confidence in a cosmetics brand more than when a product does not do what it claims or if it is counterfeit. From perfumes and make-up to personal care products, no product is immune to […]

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E-cigarette manufacturers: is your labelling in line with global best practice?

In South Africa, there is currently no specific legislation that governs the labelling and marketing of electronic cigarettes (e-cigarettes) and other products in the wider vape industry. However, as these products and the e-cigarette lifestyle grow in popularity, this legal situation could change – and businesses in the sector are advised to be prepared. Certainly, […]

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