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Short lead time? Get your promotion to market quickly

At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really […]

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Do-It® Hang Tab Testing

Pyrotec PackMedia is the sole distributor of Do-It® Corporation’s Hang Tabs and Display Strips in South Africa. We are proud to be associated with Do-It® Corporation who takes the utmost care in testing all their hang tabs to ensure lower packaging costs whilst creating optimum retail visibility. In the testing centre, different hang tab materials […]

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On-pack trends: Augmented reality enabled packaging

In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. Wondering about the difference between augmented reality and virtual reality? Augmented reality (AR) is technology that adds an extra layer of digital content to your view of the real world, […]

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Get the conversation going with QR codes

As the use of smartphones continues to increase so does the popularity of QR (quick response) codes. Now commonplace, QR codes can be seen on packaging labels, signage, and even television commercials. While barcodes were traditionally a collection of vertical lines, these are now being superseded by 2D matrixes and QR codes that allow data […]

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Value-adding and compliant labelling solutions for the agrochemical industry

In the interests of keeping customers and the environment safe – and, of course, to comply with the stringent legislation governing packaging and labelling in this industry – agrochemical companies have to ensure that they communicate a large volume of product information on pack, in the correct way. This typically includes handling, dosage, usage, storage, […]

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