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Reduce your overall packaging with ElastiBand®

At a time when many customers are not only watching their budgets, but also shopping with a conscience, product packaging and presentation needs to stand out – and stand for something. Shoppers are voting with their wallets. Some are looking for brands that find innovative ways to reduce their packaging and make less of an […]

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Stretching brand awareness

In today’s tough economic climate it’s never been more important for products to draw consumers’ attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools? Timothy Beattie, Pyrotec PackMedia’s general manager points out that packaging plays a key role in the hunt for the holy grail of value. As […]

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What is in-store marketing?

With the explosion of digital technology, there are more communication platforms than ever available to brand owners and their marketing teams, from email newsletters and pay-per-click advertising to social media marketing. While all these platforms have their own unique value to add to an omni-channel marketing strategy, it can be easy to forget that there […]

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The business benefits of booklet labels

Many businesses in South Africa are not making optimal use of their packaging and labelling space. Not only is your product labelling a valuable brand platform that comes into direct contact with customers in the retail environment, but it is also a space – in certain industries – that needs to accommodate a large amount […]

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Cross-Merchandising

Cross-merchandising is the retail practice of marketing or displaying complementary products together, with the aim of generating additional revenue. For retailers and brand owners, cross-merchandising plays an important role in increasing sales and ultimately increasing revenue. Here’s why: Nowadays most people are very busy and will appreciate any effort to help cut down on their […]

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