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Case study: ICA LABORATORIES

ICA Laboratories, agrochemical producer, faced the problem of space on their Teacher 230 DC product container. ICA needed to communicate information relevant to the product and at the same time have mandatory information permanently on the container in order to comply with regulatory standards. ICA approached Pyrotec PackMedia for a solution and was offered the […]

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The #1 Golf Glove Worldwide uses the #1 Hang Tab

Looking for a simple, effective way to display a variety of FootJoy Golf Gloves, Acushnet selected Do-It Corporation’s R-52 Fold-Up Hang Tab. The fold-up style hang tab gives retailers the option of hanging the gloves—or not. The hang tab stays folded down until needed and master carton packaging remains the same. Hook hang tabs allow […]

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Fix-a-Form® case study: Spanish seafood producer uses Booklet Labels to inspire purchase

When Spanish seafood producer Salazones Fersa S.L wanted to enhance awareness and boost sales of their fish products, the marketing team chose to run an on-pack promotion. The appeal of this approach is that the marketing message is directly linked to the brand; and it also makes an impact at the point of purchase – […]

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Do-It Helps Castle Brands Promote Clontarf Irish Whiskey and Brady’s Irish Cream

Combining Clontarf Irish Whiskey with a trial size Brady’s Irish Cream Liqueur was simple with Do-It Corporation’s patented* CGH Bottle Neck Hang Tab. The double-sided, bottle neck hang tab provides a simple, yet attractive point-of-purchase promotion. The hang tab slips snuggly over each bottle cap holding the sample securely in place and the included recipe […]

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Collect All 10 Temporary Tattoos: Fix-a-Form® Case Study

When Zott, one of Germany’s leading dairy producers, wanted to drive sales of their Zott Monte Kids Yoghurts, they launched a highly successful on-pack promotional campaign that coincided with the movie release of Ice Age 3. In order to create excitement and continue to increase yoghurt sales through the campaign period and beyond, Zott conceived […]

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