In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. Wondering about the difference between augmented reality and virtual reality? Augmented reality (AR) is technology that adds an extra layer of digital content to your view of the real world, […]
ABOUT PYROTEC PACKMEDIA
Pyrotec PackMedia is in the business of developing, manufacturing and supplying booklet labels which enable our customers to multiply the area used for communication on their packaging several times over. This enables vast potential for cost savings, packaging reduction and increased productivity and sales.
As the use of smartphones continues to increase so does the popularity of QR (quick response) codes. Now commonplace, QR codes can be seen on packaging labels, signage, and even television commercials. While barcodes were traditionally a collection of vertical lines, these are now being superseded by 2D matrixes and QR codes that allow data […]
In the interests of keeping customers and the environment safe – and, of course, to comply with the stringent legislation governing packaging and labelling in this industry – agrochemical companies have to ensure that they communicate a large volume of product information on pack, in the correct way. This typically includes handling, dosage, usage, storage, […]