Simply put, impulse buying is purchasing items on a whim, without planning to do so in advance. Retailers have done countless hours of research into what makes a consumer impulse buy – it is a huge money maker, after all. In this post, we will look at the four main reasons why we tend to […]
ABOUT PYROTEC PACKMEDIA
Pyrotec PackMedia is in the business of developing, manufacturing and supplying booklet labels which enable our customers to multiply the area used for communication on their packaging several times over. This enables vast potential for cost savings, packaging reduction and increased productivity and sales.
When producing the labels for their products, pharmaceutical companies have many boxes they need to tick. They must ensure that their labels are legible and clear, and that they stay neatly secured to the product from the packaging line to the consumer. Importantly, they also need to be confident that the information they are communicating […]
Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love. […]