At a time when many customers are not only watching their budgets, but also shopping with a conscience, product packaging and presentation needs to stand out – and stand for something. Shoppers are voting with their wallets. Some are looking for brands that find innovative ways to reduce their packaging and make less of an […]
ABOUT PYROTEC PACKMEDIA
Pyrotec PackMedia is in the business of developing, manufacturing and supplying booklet labels which enable our customers to multiply the area used for communication on their packaging several times over. This enables vast potential for cost savings, packaging reduction and increased productivity and sales.
In today’s tough economic climate it’s never been more important for products to draw consumers’ attention, and what better way to do this than by using eye-catching on-pack brand enhancement tools? Timothy Beattie, Pyrotec PackMedia’s general manager points out that packaging plays a key role in the hunt for the holy grail of value. As […]
With the explosion of digital technology, there are more communication platforms than ever available to brand owners and their marketing teams, from email newsletters and pay-per-click advertising to social media marketing. While all these platforms have their own unique value to add to an omni-channel marketing strategy, it can be easy to forget that there […]